Abstract The study focuses on identifying factors influencing the quantity of produce sold to Modern Organised Retail Chains (MORC) and determinants of participation in a particular (MORC) by marginal and small farmers. In order to achieve this goal, primary data were collected from 160 tomato growers located in Chikkaballapur district of Karnataka. Data was analysed… Continue reading How the Modern Food Retail Chains Emerging as Alternative Channels of Agricultural Marketing? Evidence from Karnataka
