Political Communication of Dravidian Parties in Tamil Nadu: Activism, Populism, and Welfare: A Review of Literature
Thiruppathi P and V Anil Kumar
Abstract
This paper, drawing on a systematic review of literature, analyses the dynamic reciprocity existing between populism, welfare programs, activism and political communication at play in Tamil Nadu’s political terrain. It narrates the historical antecedents and contemporary communication strategies adopted by Dravidian parties through a review of academic literature. Further, it emphasizes the significance of political communication in the construction of public discourse, policy agendas, and election campaigns as a ‘bridge’ between politicians and citizens. Further, the work delves into the social and political context of Tamil Nadu, highlighting how and why regional identity, linguistic politics, and cultural symbols have gained such traction in voter mobilization and party rhetoric. It also studies the role of digital media technologies in political communication as well as their effects on public participation and opinion.